Behind the scenes (BTS) photography can be a game-changer for your business.
Behind the scenes (BTS) photography can be a game-changer for your business.
Why? These candid shots are not only great for your reference and memories (think also legacy), it also offers an authentic glimpse into your world, captivating your audience and clients and integrating it into your business. It’s proven time and again to be essential in showcasing the mood, feel, and intricate details of our wo
As a brand photographer and video producer for the Elite Speaker Showreel Days, where in just a few hours, we delivered speaker profile assets and personalized showreels, achieving outstanding results, my talented team captured candid shots that beautifully showcased the event.
I understand the power of BTS (behind-the-scenes) photos in engaging your audience and clients.
In this article, I’ll delve into the importance of BTS photography and provide practical tips for keynote speakers, executive leaders and personal brands to adopt and apply to their own businesses.
By doing so, you can unlock a whole new level of engagement and connection with their audience, resulting in remarkable outcomes.
The Importance of BTS Photography:
1. Authenticity: BTS photos humanise your brand, building trust with your audience and showcasing the real people and processes behind your work. More candid the better.
2. Storytelling: BTS shots tell a compelling story, showcasing the journey, effort, and passion that goes into creating your products or services.
3. Engaging Your Audience: By sharing behind the scenes moments, you invite your complimentary audience to be part of your world, creating a deeper connection and generating interest.
Results from BTS Photography:
1. Increased Engagement: BTS photos generate higher engagement rates, including likes, comments, and shares, as they offer fresh and relatable content.
2. Enhanced Trust and Transparency: Sharing BTS moments cultivates transparency, building trust and fostering stronger relationships with your audience.
3. Memorable Brand Experience: BTS photography creates a lasting impression, showcasing dedication, creativity, and teamwork, thus making your brand memorable.
Top 5 BTS Photography Tips for Personal Brands:
1. Authentic Behind-the-Scenes: Capture genuine moments that showcase the real-life aspects of your personal brand, providing an authentic glimpse into your daily activities.
2. Creative Process: Document the creative process behind your brand, whether it’s brainstorming, ideation, or creation, highlighting your unique approach and showcasing your expertise.
3. Engaging with Audience: Capture moments of interaction and engagement with your audience, such as events, workshops, or online conversations, demonstrating your connection and responsiveness.
4. Collaborations: Showcase partnerships and collaborations with other brands or individuals that align with your personal brand values, highlighting the power of teamwork and shared expertise.
5. Behind-the-Scenes Achievements: Document the moments of celebration and milestones reached within your personal brand journey, sharing the hard work and dedication that goes into your success.
By following these BTS photography tips, personal brands can foster authenticity, showcase their creative process, engage with their audience, highlight collaborations, and celebrate achievements, enhancing their overall brand presence.
Top 5 BTS Photography Moments for Keynote Speakers:
1. Preparing Backstage: Capturing the moments before going on stage, including final preparations, rehearsing, and gathering focus.
2. Interaction with the Audience: Showcasing candid shots of engaging with the audience, such as handshakes, high-fives, or Q&A sessions..
3. Engaging with Event Organizers: Highlighting interactions with event organisers, discussing logistics, and collaborating to ensure a successful presentation.
4. Media Interviews and Press Interactions: Showcasing moments of media interviews, press conferences, or media engagements surrounding the keynote speech.
5. Travel and Arrival: Sharing moments from the speaker’s journey, including airport arrivals, hotel check-ins, or exploring the event location.
Top 5 BTS Photography Tips for Executive Leaders:
1. Annual Report Preparations: Capture the team’s behind-the-scenes work on the annual report, showcasing the dedication and collaboration involved.
2. Team Collaboration: Highlight interactions, brainstorming, and decision-making within your leadership team, emphasizing a united and cohesive approach.
3. Authentic Moments: Encourage candid shots that reflect genuine interactions and emotions, showcasing the real dynamics of you and your team.
4. Thought Leadership Engagement: Document participation in industry events and conferences to showcase expertise and influence.
5. Community Involvement: Capture moments of corporate social responsibility initiatives, demonstrating a commitment to making a positive impact.
So I encourage and challenge you next time you are with a client, speaking or whatever utlise the power of BTS photography to invite your audience into your world.
Capture authentic moments, tell compelling stories, and showcase your team to build engagement, trust, and a memorable brand experience.
Start incorporating BTS photography into your business today, and watch the remarkable impact it can have.